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*NSYNC's ‘No Strings Attached' Shook Up the Sound of Y2K Pop

Posted On: Mar 26, 2020   |   Posted By: Billboard

Following our Billboard staff-picked list of the 100 greatest songs of 2000 , we're writing this week about some of the stories and trends that defined the year for us. Here, another look at *NSYNC's epochal No Strings Attached , and how the album's production and writing represented a sonic shift for all of pop music at the turn of the millennium .
*NSYNC were hardly the first pop act to build an album around the theme of taking control of their career. The Monkees' 1967 album Headquarters arguably invented the subgenre, which reached its creative zenith with Janet Jackson's 1986 breakthrough Control. But *NSYNC took things a step further on 2000's No Strings Attached, making fun of their own image as music industry “puppets” and portraying themselves as literal marionettes, cutting the strings controlling their movements, on the album cover and in the video for lead single “Bye Bye Bye.”
The main impetus for the title of No Strings Attached was the group's break with former manager Lou Pearlman, the...

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